TrueBusiness, Egg Digital and SoftBank have partnered with Thailand’s Saha Group to deploy artificial intelligence (AI) and digital infrastructure across the conglomerate’s business operations. The collaboration aims to accelerate enterprise digital transformation by integrating AI-powered solutions, cloud technologies and advanced connectivity across Saha Group’s manufacturing, retail and logistics businesses.
The partnership will combine TrueBusiness’ telecommunications and digital infrastructure capabilities, Egg Digital’s data analytics and AI expertise, and SoftBank’s AI technologies to develop enterprise solutions tailored to Saha Group. Planned deployments include AI-driven business applications, cloud platforms, digital infrastructure, smart manufacturing solutions, and data analytics tools designed to improve operational efficiency, productivity and decision-making across the group’s operations.
The initiative expands the strategic collaboration between TrueBusiness and SoftBank, which was established earlier in 2026 to promote AI, cloud and 5G-enabled digital transformation in Thailand. The partners aim to strengthen Thailand’s digital economy by supporting large enterprises in adopting advanced AI infrastructure and next-generation digital technologies, while positioning the country as a regional hub for digital innovation.