Philippines-based Meralco has won a gold award for the best crisis/issues management campaign at the PRWeek Awards Asia 2016 in Hong Kong. The only gold winner from the Philippines, Meralco was recognised for its communication efforts during the summer supply crisis threat of 2015 in the country. The power distribution company was also awarded the Philippines’ first trophy in the Corporate Social Responsibility Campaign of the Year category – a silver award for its “salba-bote” campaign. During the summer power supply crisis in 2015, Meralco sought ways to mitigate the supply deficiency and, at the same time, empower various stakeholders with multi-platform solutions. Meralco was able to turn around a crisis scenario by introducing innovative demand-side management solutions and harnessing collaboration.