Joanna Chan Mojica has been appointed as the new chairman of the Hepmil Philippines board, a leader in the digital advertising and creator economy. With over 30 years of experience in the Philippine advertising industry, Mojica brings a wealth of expertise to the role. She joins Hepmil during a period of rapid growth, having worked with prominent clients like Jollibee, Unilever, Unilab, and Century Pacific Food, along with major agency partners such as Publicis Groupe and GroupM.
In her new role, Mojica will collaborate closely with Karl Mak, CEO of Hepmil Media Group, and Erwin Razon, general manager of Hepmil Philippines. She will offer strategic guidance to help shape the company’s future direction in the booming digital advertising landscape. Mojica also holds the position of president at AmplifAI Media Services and is a shareholder at Metropolis Evolving Media Solutions, with previous leadership roles at Unilab Inc., Dentsu Aegis Network Philippines, and GroupM.
Mojica’s appointment is part of Hepmil’s broader vision to drive innovation in digital advertising and social commerce, ensuring relevance and authenticity in the rapidly evolving content landscape. As part of her strategic vision, she aims to strengthen the bond between brands and creators, leading Hepmil to greater success in the digital economy.
