The Viettel Group, Vietnam’s largest telecommunication services provider, was ranked 28th among the world’s 150 most valuable telecom brands for 2020. The company’s brand name was valued at $5.8 billion, recording a growth of 34 per cent as compared to last year. It is the only network provider in Southeast Asia to be featured in the top 30 most valuable telcos for the year. The rankings for the top 150 most valuable telcos were released by UK-based consultancy firm Brand Finance.

Besides, Viettel has also achieved the highest brand power index change at 16.3 per cent, calculated on the basis of brand reputation, staff satisfaction, and branding investment through marketing activities. The company has also been lauded for contributions to the digital transformation in Vietnam, especially in the research and production of 5G devices.

Apart from Viettel, three other telecom brands in the country, the VNPT Group, Mobifone and Vinaphone, have also featured in the rankings. Of them, VNPT was evaluated as the fastest growing brand. Its brand value has increased to $2.4 billion, recording a growth of 42 per cent.