Vietnam’s low-cost airline, Vietjet Air has received a Gold Award from the Pacific Asia Travel Association (PATA) in the Marketing Campaign category. This is the first time a Vietnamese airline has bagged this award. The Vietnamese carrier outperformed 269 entries from 83 travel and tourism organisations worldwide to win the PATA Gold Award 2015. The award highlights the airline’s innovative marketing campaigns, which contribute significantly to tourism development in the Asia-Pacific region.
Since its inception in 1951, PATA has carried out important researches and hosted many events and meetings for its members, including 87 governmental agencies, 24 international carriers, airports and sea freighters, and 59 educational institutions in the Asia-Pacific region. Every year PATA presents up to four Grand Awards for best-of-show entries in the main categories – environment, education and training, heritage and culture, and marketing campaign – among its 36 Gold Awards.
