In November 2019, the AirAsia Group named Veranita Sinaga as chief executive officer (CEO) of AirAsia Indonesia. She took over from Dendy Kurniawan with immediate effect. Working with government and industry stakeholders, Sinaga will play a key role in leading local transformation efforts as the company expands beyond air transport to offer travel and lifestyle services as well as financial services. Sinaga joined AirAsia Indonesia as deputy CEO in July 2019 from Kraft Heinz Indonesia, where she was sales director.