U Mobile, SendirianBerhad Malaysia’s leading mobile data service company was named as the Service Provider of the Year at the 2020 Frost & Sullivan Asia Pacific Best Practices Awards. The company also received five Customer Experience Awards for the telecommunications industry under the Overall Experience, Online Experience, Mobile Experience, Contact Center Experience and Dealership Experience categories. Launched in 2007, U Mobile has emerged as one of the fastest growing telco companies in Malaysia, with its subscriber base crossing the 7 million mark.

Frost & Sullivan’s Best Practices Awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. The accolades are awarded based on in-depth evaluation by industry analysts who compare market participants and measure performance through interviews, analysis, and extensive secondary research in order to identify best practices in the industry.