Straive has bagged the “Brand Revitalisation Award” and the “Best Multichannel Integrated Campaign Award” at the CMO Asia Awards 2022. The company is a leader in providing technology-driven solutions for content, edtech, data and academic publishing, among a few, to leading global organisations. It has won the two awards for excellence in digital marketing out of 200 nominations in 40 categories.
The awards are presented for companies’ exceptional contributions to traditional marketing, branding and digital marketing, and to identify the organisations for their clientele and efforts towards their communications. Straive was rebranded from SPi Global in April 2021 to realign evolving strategic initiatives. It has also executed multiple multichannel integrated campaigns to create awareness of the services provided by the company and its various business prospects. One such campaigns, “Connecting the Dots” has received recognition through this award.