HI Mobility, operator of the Causeway Link brand, is positioning itself to capitalise on Malaysia’s urban mobility agenda, leveraging a 23-year track record in bus operations and a fleet of 683 buses with an average age of seven years. The Johor-headquartered company has expanded from intracity routes in 2002 and cross-border services to Singapore in 2003 to a dominant presence in the Klang Valley and Melaka.
Kenanga Research cites HI Mobility’s strategically located depots, digitally integrated control systems, and strong brand equity as key competitive advantages, supported by government targets to double public transport’s modal share to 40 per cent by 2030 under the National Transport Policy. Initiatives such as the Stage Bus Service Transformation programme, the Johor Bahru–Singapore Rapid Transit System (RTS) Link, and the planned electric ART (autonomous rail transit) system are expected to boost demand.
Kenanga sees the RTS Link as a potential game changer, offering fares around MYR36 compared with MYR140 daily car commutes. HI Mobility could also tap into an estimated MYR177 million market for first- and last-mile services to RTS stations, with a 30 per cent share potentially adding MYR9 million to FY2027 net profit.
