Malaysia based Maybank won the Best Banking Brand Award in Malaysia in an Asiamoney survey leading the way amongst other local banks. According to the poll results, the bank’s score was 40.98 per cent.
The survey analysed factors determining the strength of a brand among Asia-Pacific’s key financial players. Trust and integrity are perceived as core values in establishing a beneficial working relationship in the financial community and Maybank scored the highest out of 10 monitored factors.
Asiamoney’s survey 2017 was designed to give its readers valuable feedback on what makes a top brand among financial market participants in the Asia-Pacific and which firms have the strongest brands across the region.